The brand Parallel developed for The Law Offices of Shann M. Chaudhry Esquire is unapologetically unorthodox and accentuates the quirks and capabilities of each lawyer’s personality so that they can appreciate the uniqueness of their clients. Shann’s distinctive blue suit inspired the firm’s tagline “Uniquely Suited Law.” Parallel created a look and feel (complete with spirit animals for each SMCESQ staff member) that communicates the law firm’s core beliefs in meticulous strategy, artisanal solutions, and joyous authenticity.
