ATKG

ATKG is a tax and advisory firm that helps clients make the most of their money and their time. They asked Parallel to evolve their brand messaging and visual identity to better reflect their unique, people-first approach. We developed a refreshed brand centered around the positioning line “Appreciate Life.” When everyone else is stuck in spreadsheets, timesheets, cubicles, stock photography, and cliches, ATKG leaps off the ledgers to think creatively,work collaboratively,follow-through with promises,and show the world how great accounting is truly a means to appreciate life. From collateral, to advertising, to company programs, every element was designed to communicate ATKG’s belief that behind every number is a life being lived.