eSkillz is an implementation and support partner for enterprise-level LMS (learning management systems) and HCM (human capital management) software platforms. They are a growing company with global expansion on the horizon. They are well-loved by their employees and current clients. However, that love and their technical sophistication wasn’t reflected in their branding. Parallel stepped in to create an overarching brand architecture that simplified their sales messaging, updated their look, and put “people” back at the heart of their messaging. We were able to blend “modern and innovative” with “passionate and friendly” to create a brand that says, “Yes, we are tech wizards, people-first designers, and roll-up-your-sleeves, helpful experts.”
