It began as a simple idea from San Antonio restaurateur David Galbreath: soft-serve ice cream with cereal toppings. With a small stall in the Make Ready Market and trust built through prior branding engagements, Parallel was asked to turn that idea into a proof-of-concept experience.
We transformed the compact space into Spooniverse!—a nostalgic, Saturday-morning celebration featuring bright graphics, a giant cereal-box façade, and an ever-spinning oversized Froot Loop. Parallel originated the name, created the visual identity, designed the environment, and delivered launch assets. Though temporary, the pop-up demonstrated how bold spectacle and rapid prototyping can help clients imagine what’s possible next.
