When our long-time client, the Texas Department of Agriculture, asked us to help educate convention and state fair guests on the myriad of products derived from Texas agriculture, we created a colorful, portable, bilingual mobile exhibit display. We partnered with Upland Exhibits to engineer and manufacture the all-in-one shipping and display solution, which transforms from freight shipping mode into a beautiful exhibit in a matter of minutes.
Parallel was tasked with creatively demonstrating the vastness of Texas agriculture to TDA’s potential partners from around the globe. Texas is big. Something is in season every day of the year, meaning the Lone Star State can easily fill in the seasonal gaps other countries have. To convey this message, we highlighted the unique heritage of Texas farmers and ranchers with original illustrations, underscored the sustainable ways the state’s high-quality agricultural crops are grown, and emphasized their variety and accessibility.
It’s amazing just knowing all the cool things we’re growing deep in the heart of Texas!
Category
services
- Copywriting
- Illustration
- Campaign
- Digital
- Collateral
- Exhibit Design
