The Florida Aquarium Membership Campaign

The Florida Aquarium is more than a tourist attraction; it is a conservation organization on a mission to preserve and protect marine life. To advance this vital work, the Aquarium engaged Parallel to reframe their membership to be affinity based, attracting and retaining members who shared their vision of healthy oceans and wetlands. Parallel created messaging and visuals to generate a wave of support for all things aquatic; from awe-inspiring to aww-inducing. Whether a member visits the Aquarium or not, their support will always have deep benefits.