The Magik Theatre has been introducing children to the power of theater for 30 years. They asked Parallel to create a campaign for their 2024-25 season that would drive awareness, excitement, and most importantly, attendance for their events. We created a campaign that showcased a cohesive visual concept across all executions including direct mail, show posters and programs, website graphics, and other digital promotions. With custom illustrations, design, and tagline, we were able to hit the sweet spot of appealing to both children and their adults.
